Spotlight Interview – Digital Farm Systems (DFS)

WE ARE DELIGHTED YOU CHOSE TO BECOME A 2019 SL CHRISTMAS EXPO SPONSOR! WHY DID YOU CHOOSE TO GET INVOLVED WITH THE AMERICAN CANCER SOCIETY AND THE EXPO?
Cancer is the second leading cause of death globally and is responsible for an estimated 9.6 million deaths in 2018. Cancer has impacted many of the DFS customers. Just last week, one of our long-time DFS users, informed me he was leaving Second Life because he was losing his fight against cancer. DFS is committed to helping in this fight! I am committed!

HOW LONG HAVE YOU BEEN IN SECOND LIFE?
I have been in Second Lift for over 11 years. However, I am still exploring, learning and enjoying Second Life. Second life has enabled me to interact with people from all over the world and learn about differences in the cultures and life experiences. It is one of the reasons, and I strive to keep the Digital Farm System (DFS) inclusive, flexible and fun for our diversity 11000 customers.

WHEN DID YOU OPEN YOUR BUSINESS?
We launched the beta of DFS in October 2016 with a lovely DFS Cow that looked very much like a prim box. Now with a wide arrange of animals, crops and over 700 recipes. It is hard to believe how we have grown in three short years. In 2018, we expanded to include the DFS Fishing System, which integrates with DFS. However, in 2019, at the request of many of our users, we launch a separate system: Digital Living System (DLS), which functions independently of the DFS.

WHAT MADE YOU BECOME A VIRTUAL MERCHANT?
While I am a programmer or coder in both Real and Second Life, at heart, I am also a farmer. I love to grow my fresh vegetables and the overall mechanic of agriculture. Creating DFS allowed me to combine my two passions while sharing that fun and excitement with others. Our farming system provides a farming experience for many customers, who in a real-world setting would never harvest homegrown tomatoes, or raise a herd of goats, or trade wool with fellow farmers from across the ocean.

TELL US WHAT INSPIRES YOUR CREATIONS?
When I looked around SL for an opportunity to explore my love of farming, I saw systems that did not meet my needs. Something was always missing for me, so I challenged myself to do my idea of better.

WHAT’S THE BEST PIECE OF ADVICE YOU HAVE BEEN GIVEN. REGARDING YOUR SL BUSINESS?
Never stop! Never stop working to make it better, more exciting, and fun for the users. Always push yourself to improve it! If it is fun and enjoyable for you, there will be customers excited about it too! If you are bored, they will be bored! Second Life is an interesting and exciting place, get out and explore it!

EXPO VISITORS LIKE TO FOLLOW UP WITH OUR MERCHANTS. DO YOU HAVE A STORE ON THE GRID OR MARKETPLACE?
Yes Visit us at our

DFS Main Store: 
Marketplace:

WHAT CHRISTMAS TREE DECORATION ARE YOU AND WHY?
I would be the Shepard ornament, tending my sheep. While I seem to be standing still, I am crafting my next breeding plan, mapping out my crop rotations, and exploring the economy of my farm. 😊

WHAT ONE WORD WOULD YOUR FRIENDS USE TO DESCRIBE YOU?
Driven or Unwavering! You take your pick!

TELL US ABOUT YOUR SHOP AT THE EXPO. ARE YOU OFFERING ANY SPECIALS AND IF SO, WHAT ARE THEY?
Well, I promise it will be fun and exciting! Also, as we do each year, we are rolling out a few new items sure to bring in DFS users, and a few new people to DFS.

CAN YOU GIVE US A HINT AS TO WHAT WE CAN LOOK FORWARD TO IN 2020 FROM YOUR STORE?
2020 is going to bring further enhancements for the DFS Fishing and the Digital Living System (DLS). Also, there are a few fun farming projects we are working on, as well. Stay tuned!